Comfort Bra

Hanesbrands Inc. Reshapes Traditional Bra Sizing and Comfort with Breakthrough ...

17.06.10

Announced today that it is rolling out itsMost of alllatest intimate apparel innovation -- proprietary form-to-fit bra technology -- under its Hanes and Only just There brands.

The innovative new system, called Smart Sizes, uses patentedLargeconstruction that molds to the shape of the wearer and allows fiveIn particularshape-to-fit bra sizes to replace 16 household cup-and-band sizes, resulting in easier shopping, a custom fit and superior comfort.

Hanesbrands, one of the midwife precisely's leading innovators in intimate apparel, is using the Discerning Sizes patented technology in new Hanes and Only There bra collections launching across department have faith, mid-tier and mass-merchant retailers this summer.

"The skiff of Smart Sizes is great news for women whose No. 1 grumble when shopping for bras is that they can never find a size that isIn particularcomfortable for them," said Christy Respess-Jones, foible president/general manager of carnal apparel for Hanesbrands. "With a streamlined sizing configuration, retailers can now betray more bras in each size and carry more colors per gauge so the customer can easily and quickly find what she needs and square her purchase."